Tell us about
Ethical In Style and your role?
Ethical in Style is the
largest directory of ethical fashion companies online. It features over 1000 companies from around
the world and have categorised them based on what they sell and what their
ethical standards are. What I want to
create is a place where people can search for the type of clothing they want to
buy and find it quickly and easily. My
role is Editor; I search for ethical fashion, review people’s sites and add
them to the directory. I also write
articles to help people understand issues related to ethical fashion and to
live a more ethical life.
What are the five
words that people who know you would use to describe you?
Ethical, Determined, Focused
but Fun,
Tell us about Ethical In Style and what you can do to help fashion designers
and other business owners?
We want to promote ethical
fashion to as wider market as possible, by making it easier for people to buy
ethical fashion I think that more ethical fashion will be sold. So my site will help fashion designers who
focus on the quality and design of their clothing rather than the strength of
their marketing. We promote designers
whose brand is based on transparency and true value, substance as well as
style.
What was the purpose on starting Ethical In Style and how the concept come about?
I set up Ethical in Style as
a consumer. I found it difficult to buy
ethical fashion, to buy all the products that I wanted from companies that
could guarantee ethical standards. I
could buy t-shirts easily but a white shirt for work took hours of research. So I decided to create a resource to make it
easier for people like me to find ethical fashion. The more I started to
research what was available, the more exciting companies I found and my site is
the result of that research. I hope to have over 2000 companies listed by the
end of the year and add at least a thousand more every year.
What are the most
common issues that your clients
who come to see you about?
Research shows that people would
buy more ethically if they could find it and also if they had more confidence
in and understanding of ethical labelling.
So I think that the most common issue of people who use my site is a
lack of knowledge of ethical fashion and how they can find it.
Tell us more about
your service to the Fashion and creative businesses?
I just want to promote the
great fashion companies out there. We
have a comprehensive directory of ethical fashion. That is everything from handmade artisan
products to Made in Australia. We also
help people find ethical alternatives to the major fashion brands and ethical
choices for the latest fashion trends.
Tell us about your
process for working with clients?
Fashion companies can have a
free listing in our directory, we will review what they sell and categorise
them based on their ethical standards.
We also offer companies the chance to pay for an enhanced listing where
we will tell their story in greater detail, feature their latest collections
and give them the opportunity to share their fashion philosophy with our
readers.
What advice can
you offer to emerging artists & designers who are just starting out?
“Fashions fade,
style is eternal.” Yves Saint Laurent said that and I think the ambition of all
new designers should be to create something that will become a timeless style
rather than a fleeting fashion. Focus on
creating on amazing product that can define your label but never let your name
be used to sell products that will detract from its value.
Where do we find your
services?
You can visit us at::
Website: www.ethicalinstyle.com.
Twitter: @ethicalinstyle
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